While running designjane Ltd., I was honoured to work as the design lead with the amazing team at K9 Natural over several years. By developing a brand strategy we worked together as a global team.

​Brand guidelines were developed, then shared internally and externally with suppliers to ensure brand consistency globally. Over time, we developed a really strong brand image across their unique range of pet food. K9 Natural grew leaps and bounds globally. Many design projects completed include packaging, signage, in-store displays, print marketing, web design, and character illustrations. 

As with any project, I listened before I created. This ensures that design is always created with a purpose: to be impactful, meaningful, and cost-effective.
WHY did these need to be created?  
WHAT will they be used for?
For example, knowing how the packaging would be displayed helped me understand the best choice of print finish for working with lighting and shelf space.

A small selection is shown below. It was an honour to work with the team, and I am grateful to have been involved in the growth of such an amazing company! 

~ Jane