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Packaging + Illustrations - Kiwi Christmas

New packaging was created to promote food items for sale as Christmas gifts. The graphic layout and colour placement needed to work with the packaging shape and interior plastic housing for the products, and also suit the kiwi target market.

The icon elements were created then used to in the  layout & colour placement for the subtle ‘Kiwi Christmas’ theme was simply and effectively promoted in accordance with a strong branded look for Christmas. Bright colours were used for impact + colours were also chosen to work with and enhance the flavours.

Process: Create initial graphic elements + colour / font choices, consult with the client, create layout using agreed elements, make changes, set-up final artwork, supply final files to printer and review proofs. Huzzah!


Many packaging and signage designs were created for Couplands Bakeries. A sampling of other packaging designs below.