Character Illustration + Branding - Milking on the Moove 

Glen Herud is a fresh foreword thinking Kiwi with an amazing concept. Glen needed help visually communicating his concept: Milking on the Moove is basically a mobile milking system. It has many benefits such as reducing environmental impact from dairy cows + also reducing cost for farmers.

- Glen needed a relevant branding package created. This included Logo, Fonts, Colours,  illustrations and brand guidelines. These elements needed to promote the product // the style needed to be relevant and be attractive to the desired target market. When creating a branding package it’s important to consider all uses and ensure that it can be used across a variety of media.
- Elements of the logo needed to also incorporate the message, so a cow illustration was used and movement in the logo was shown. Colours were chosen to suit the industry, but be forward thinking (a little bright) + promote a sense of trust by not being too ‘out there’ (blue is a great ‘trust’ colour).
- The illustrations were created to help describe the process & be used in future slideshow presentations + print media. In-order for them to be cost effective the style was kept bold and simple (less detail = quicker illustrations = cost effective).

Keep up to date with what Glen is now up to on 

Cow Illustration and Branding for Milking on the Moove

All proceeds of help fund the charitable works of the Sisters of Saint Joseph of the Sacred Heart

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