Branding Design + Illustration [ Groovstar Outerwear ]
Various marketing materials were created for Groovstar Outerwear over a few years. As a whole marketing campaign it’s really important that there is a strong consistent theme. To keep the concept / theme going, the ripped paper elements were integrated into all other marketing materials. Simple colours where also used to work with the original look of the catalogue. Photographs where made black and white with the athlete /garments in full colour. Ripped paper elements were also colored to match the athletes. When all put together it creates a super strong look for the brand. Tumeke!
A couple of other Groovstar projects from previous seasons below,