Latest from the Blog
Magazine Advertisements (Groovstar)
These 2 full page magazine adverts were designed for NZSB & NZ Skier Magazines to promote the 2010 range. The designs needed to be targeted towards the Groovstar brand / target market + incorporate this season’s ’season of colour’ message + work with other marketing material. Process; Create initial layout (to...
Hang Tags (Groovstar)
Create artwork for use on garment hang tags. The design incorporates the groovstar ’season of colour’ message for 2010. This concept was setup to show fabric colours, garment info, and to incorporate a seperate top tag that the client could use for smaller items (such as T’shirts). Illustrations / icons...
Poster Design (Groovstar)
This large poster design was set up for a NZ retail store to promote the 2010 range. The design needed to be targeted towards the Groovstar brand / target market + incorporate this season’s ’season of colour’ message. Process; Create initial layout, consult with the client, make tweaks, source print quotes,...
Boot Sketch 2010 (Swanndri NZ)
Sketch and create an image of a new lace-up leather boot, then scan and re-work graphics for stickers for the outside of existing shoe boxes. Application: Printed sticker Process: Create initial sketches, consult with the client, make changes, set-up final artwork ready for the...
Boot Sketch 2009 (Swanndri NZ)
Sketch and create an image of the leather boot. This sketch was created for stickers that are placed on the outer shoebox. Application: Printed sticker Process: Create initial sketches, consult with the client, make changes, set-up final artwork ready for the...
Summer Catalogue 2010 / 2011 (Swanndri NZ)
Layout and create the summer catalogue in 2010. The design was kept simple, on-brand / incorporates graphic elements that help to promote the classic message behind the Swanndri brand. Process: Create initial template layout + paper choices, consult with the client, make changes, set-up pages with supplied text and photographs, get...
NZ & AU Corp Catalogue 2009 (Swanndri NZ)
Layout and create two catalogues in 2009. The design was kept clean + on-brand. Process: Create initial template layout + paper choices, consult with the client, make changes, set-up pages with supplied text and photographs, get quotes and supply final files to printer, review proof quality. Click on the image to view...
Angus Beef Sticker (Raeward Fresh)
Create a sticker label design for a new Angus Beef range. This design was targeted to work with the higher price point product & promote the look of quality. This design also had to work with existing packaging. The design was kept ‘clean’, ‘local’ and ‘on-brand’. Process: Create initial design +...
Smoke Poster (Groovstar)
This large poster (3 meter x 2.4 meter) design was set up for a trade show in Australia to promote the 2010 range. The design needed to be targeted towards the Groovstar brand / target market + incorporate the smoke photograph we had used on an all over repeat +...
Catalogue Icons
Several icons were created to work within the Groovstar 2010 Catalogue (Ski / Snowboard apparel). These were kept fresh, on-brand and simple. Hand sketched then worked into vector graphics in...
Icons (Nordica Apparel)
Design and create a series of icons to describe garment features. Application: Hang Tags, printed material, web & general marketing purposes. Process: Create initial sketches, consult with the client, make changes, set-up final artwork with hang-tag spec’s for the...
Catalogue Layout / Design (Groovstar)
The 2010 Groovstar Catalogue was designed to be bright, informative and easy to read. Because the line is all about ‘colour’ and amazing fabrics, this was incorporated into the design. Process: Create initial template layout + confirm paper, consult with the client, make changes and create additional graphics (icons), set-up pages...
Coaster Design (KiwiStuff)
Packaging + several coasters were designed for a new range of clear glass (shown) + paua glass coasters for a New Zealand based company. The target market was tourists in New Zealand, so the designs were kept simple, ‘organic’ and ‘earthy’. Also see ‘PRINT’ section for packaging info. Application: Glass Coasters....
Vinyl Sign (Swanndri NZ)
Create graphic artwork for use on open hours sign. Process: Create initial layout, consult with the client, make changes, get quotes and supply final files to printer, review sign...
Wedding Invitation + Response Cards
Layout and create graphics for a unique wedding invitation + response cards. The design incorporates the groom’s family bee keeping business + also given texture + an eco-friendly look. Process: Create initial pen sketch, scan, colour, consult with the client, make changes, supply final files to printer. Please click on the image to...
Bubbles (Image Vault)
Designed for use on contemporary printed lampshades for an NZ company. Application: Fabric...
Products Catalogue (Image Vault)
Layout and create catalogue sections to be placed in a 3 hole punch binder. The sections included; art blocks, canvas prints, cubes, photography etc. Process Create initial template layout, consult with client, make changes, set-up pages with supplied text and photographs and supply final files to...
