Latest from the Blog
Summer Catalogue 2010 / 2011 (Swanndri NZ)
Layout and create the summer catalogue in 2010. The design was kept simple, on-brand / incorporates graphic elements that help to promote the classic message behind the Swanndri brand. Process: Create initial template layout + paper choices, consult with the client, make changes, set-up pages with supplied text and photographs, get...
NZ & AU Corp Catalogue 2009 (Swanndri NZ)
Layout and create two catalogues in 2009. The design was kept clean + on-brand. Process: Create initial template layout + paper choices, consult with the client, make changes, set-up pages with supplied text and photographs, get quotes and supply final files to printer, review proof quality. Click on the image to view...
Snowglobes
Sketch and create illustrations for a snowglobes. The designs were created to work for the tourist market in NZ. The designs were also created to fit to certain size snowglobes. Process: Create initial rough sketch concepts, create illustrations for factory showing various angles + colour, consult with the client, make changes,...
Angus Beef Sticker (Raeward Fresh)
Create a sticker label design for a new Angus Beef range. This design was targeted to work with the higher price point product & promote the look of quality. This design also had to work with existing packaging. The design was kept ‘clean’, ‘local’ and ‘on-brand’. Process: Create initial design +...
Catalogue Icons
Several icons were created to work within the Groovstar 2010 Catalogue (Ski / Snowboard apparel). These were kept fresh, on-brand and simple. Hand sketched then worked into vector graphics in...
Icons (Nordica Apparel)
Design and create a series of icons to describe garment features. Application: Hang Tags, printed material, web & general marketing purposes. Process: Create initial sketches, consult with the client, make changes, set-up final artwork with hang-tag spec’s for the...
Vinyl Sign (Swanndri NZ)
Create graphic artwork for use on open hours sign. Process: Create initial layout, consult with the client, make changes, get quotes and supply final files to printer, review sign...
Wedding Invitation + Response Cards
Layout and create graphics for a unique wedding invitation + response cards. The design incorporates the groom’s family bee keeping business + also given texture + an eco-friendly look. Process: Create initial pen sketch, scan, colour, consult with the client, make changes, supply final files to printer. Please click on the image to...
Trim Details (540s)
Satin label, Zipper pulls and Cuff tabs were designed for 540s. These were designed to be versatile and also work well with the garments / brand. The label graphic was designed from a photograph that the client wanted to be incorporated into the label. By printing on satin we were able to...
Woven Pull Tab & Boot Plug(Swanndri NZ)
These Tab and Boot Plug designs were created for placement at the top of the boot & sole of each boot. They needed to be simple enough to be produced, tough enough and also incorporate branding. Process; Create initial sketches, consult with the client, make changes, set-up final artwork with specifications...
Woven Trims & PVC label (Pursuit Clothing)
Trim graphics were designed to work well as a group / to promote ‘Pursuit’ as a brand. The process was also taken into consideration / amount of possible detail for the woven labels. Woven: CB Neck label, Side Seam Label, Size Label (Hand on opposite side), Zipper pull & PVC...
Zipper Pulls (Moa)
Zipper pull graphics were designed to incorporate the Moa brand + be suitable for men’s or women’s garments. The process / materials were taken into consideration and incorporated into the design. Process; Create initial sketches / graphics, consult with the client, make changes, set-up final artwork with specifications supplier. Review sample...
Men’s Freeride – Pulls + Trims (Nordica Apparel)
Trim graphics were designed for the men’s ski / ride outerwear line for 2008/9. Process; Create initial sketches, consult with the client, make changes, set-up final artwork with specifications supplier. Review sample...
Alpine – Pulls + Trims (Nordica Apparel)
Trim graphics were designed for the ski outerwear line for 2007 – 09 (for men + women). Process; Create initial sketches / graphics, consult with the client, make changes, set-up final artwork with specifications supplier. Review sample...
Sleep Shirt Graphics
Designs were created in 2009. They are designed to be sold to the tourist market in New Zealand. Incorporating a quirky style + a sense of N.Z. Process; Create initial sketches, consult with the client, make changes, set-up final artwork with specifications and PMS colours for the printer. Review sample quality. Please...
Character Design / T’Shirt Graphics
These designs were created in 2009. Most are hand sketched, scanned then tweaked in illustator to create ‘print ready’ artwork. General Process; Create initial sketches, consult with the client, make changes, set-up final artwork with specifications and PMS colours for the printer. Review sample...
T’Shirt Graphics (U.S. Open / Garb Inc.)
These designs were created for Garb Inc. (2004-2006). They where chosen by the U.S. Open (printed and sold at the event). Many more options were also created. Process; Create initial sketches, consult with the client, make changes, set-up final artwork with specifications and PMS colours for the printer. Review sample...


