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T’shirt Logos (Groovstar)
These are some of the graphic options that were created for groovstar for possible t-shirt graphics. The graphics needed to be set-up to be screen print ready and the printing process was taken into consideration when designing / creating! Process: Create initial sketches, consult with the client, make changes, set-up...
Button Graphics (Swanndri NZ)
Create and layout type to be used on a new button design for Swanndri in 2010. Process; Create initial sketches / set-up graphics at actual size, consult with the client, make changes, set-up final artwork with...
Glove Trim Graphics (Kombi)
Trim graphics were designed for CZH Merchandising and Consulting as part of a project for Kombi. Process; Create initial sketches / graphics, review trend material, consult with the client, make changes, set-up final artwork for client to...
Magazine Advertisements (Groovstar)
These 2 full page magazine adverts were designed for NZSB & NZ Skier Magazines to promote the 2010 range. The designs needed to be targeted towards the Groovstar brand / target market + incorporate this season’s ’season of colour’ message + work with other marketing material. Process; Create initial layout (to...
Hang Tags (Groovstar)
Create artwork for use on garment hang tags. The design incorporates the groovstar ’season of colour’ message for 2010. This concept was setup to show fabric colours, garment info, and to incorporate a seperate top tag that the client could use for smaller items (such as T’shirts). Illustrations / icons...
Poster Design (Groovstar)
This large poster design was set up for a NZ retail store to promote the 2010 range. The design needed to be targeted towards the Groovstar brand / target market + incorporate this season’s ’season of colour’ message. Process; Create initial layout, consult with the client, make tweaks, source print quotes,...
Lily Pattern
Created as an all-over repeat, for a New Zealand based clothing company. Application: Heat Set onto Fleece...
Smoke T’Shirt (Groovstar)
This design was created in 2009 for the 2010 range. The design needed to be targeted towards the Groovstar brand / target market + incorporate the smoke photograph we had used on an all over repeat + poster graphics. Process; Create initial idea, consult with the client, tweak original smoke photograph...
T’Shirt Graphics (Groovstar)
These designs were created in 2008. The designs needed to targeted towards the Groovstar brand / target market + incorporate current trends. Process; Create initial sketches, consult with the client, make changes, set-up final artwork with specifications and PMS colours for the...
NZ Icons
This project brief was to create a NZ themed icon based pattern. It also needed to be subtle and appeal to current trends. Process: Create initial sketches and create graphics, consult with the client, make changes, set-up final...
Printed Zip Pattern (KiwiStuff)
Many printed zip patterns were designed in 2009. This is one example… the design was kept simple and stylish with a NZ ethic feel to work for the target market (tourists in New Zealand). Process: Research market, sketch pattern elements, narrow down concepts with client, create final options. Set-up files for...
Catalogue Layout / Design (Groovstar)
The 2010 Groovstar Catalogue was designed to be bright, informative and easy to read. Because the line is all about ‘colour’ and amazing fabrics, this was incorporated into the design. Process: Create initial template layout + confirm paper, consult with the client, make changes and create additional graphics (icons), set-up pages...
Satin Label (Whanake)
This label graphic was designed to work with a new clothing range. The label is the be used on T’shirts, Hoodies and other items. We made it two sided, used an existing logo on one side and the website address graphic was created to match the ‘look’ of the logo for the...
Woven Pull Tab & Boot Plug(Swanndri NZ)
These Tab and Boot Plug designs were created for placement at the top of the boot & sole of each boot. They needed to be simple enough to be produced, tough enough and also incorporate branding. Process; Create initial sketches, consult with the client, make changes, set-up final artwork with specifications...
Zipper Pulls (Moa)
Zipper pull graphics were designed to incorporate the Moa brand + be suitable for men’s or women’s garments. The process / materials were taken into consideration and incorporated into the design. Process; Create initial sketches / graphics, consult with the client, make changes, set-up final artwork with specifications supplier. Review sample...
Women’s Freeride – Pulls + Trims (Nordica Apparel)
Trim graphics were designed for the women’s ski / ride outerwear line for 2008/9. Process; Create initial sketches / graphics, consult with the client, make changes, set-up final artwork with specifications supplier. Review sample...
Men’s Freeride – Pulls + Trims (Nordica Apparel)
Trim graphics were designed for the men’s ski / ride outerwear line for 2008/9. Process; Create initial sketches, consult with the client, make changes, set-up final artwork with specifications supplier. Review sample...
