Magazine Advertisements (Groovstar)
These 2 full page magazine adverts were designed for NZSB & NZ Skier Magazines to promote the 2010 range. The designs needed to be targeted towards the Groovstar brand / target market + incorporate this season’s ’season of colour’ message + work with other marketing material. Process; Create initial layout (to work with magazine specs), consult...
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Hang Tags (Groovstar)
Create artwork for use on garment hang tags. The design incorporates the groovstar ’season of colour’ message for 2010. This concept was setup to show fabric colours, garment info, and to incorporate a seperate top tag that the client could use for smaller items (such as T’shirts). Illustrations / icons where also used in this...
DetailsPoster Design (Groovstar)
This large poster design was set up for a NZ retail store to promote the 2010 range. The design needed to be targeted towards the Groovstar brand / target market + incorporate this season’s ’season of colour’ message. Process; Create initial layout, consult with the client, make tweaks, source print quotes, set-up final artwork with specifications...
DetailsSummer Catalogue 2010 / 2011 (Swanndri NZ)
Layout and create the summer catalogue in 2010. The design was kept simple, on-brand / incorporates graphic elements that help to promote the classic message behind the Swanndri brand. Process: Create initial template layout + paper choices, consult with the client, make changes, set-up pages with supplied text and photographs, get quotes and supply final files...
DetailsNZ & AU Corp Catalogue 2009 (Swanndri NZ)
Layout and create two catalogues in 2009. The design was kept clean + on-brand. Process: Create initial template layout + paper choices, consult with the client, make changes, set-up pages with supplied text and photographs, get quotes and supply final files to printer, review proof quality. Click on the image to view more...
DetailsAngus Beef Sticker (Raeward Fresh)
Create a sticker label design for a new Angus Beef range. This design was targeted to work with the higher price point product & promote the look of quality. This design also had to work with existing packaging. The design was kept ‘clean’, ‘local’ and ‘on-brand’. Process: Create initial design + shape choices, consult with the...
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Catalogue Layout / Design (Groovstar)
The 2010 Groovstar Catalogue was designed to be bright, informative and easy to read. Because the line is all about ‘colour’ and amazing fabrics, this was incorporated into the design. Process: Create initial template layout + confirm paper, consult with the client, make changes and create additional graphics (icons), set-up pages with supplied text and photographs,...
DetailsWedding Invitation + Response Cards
Layout and create graphics for a unique wedding invitation + response cards. The design incorporates the groom’s family bee keeping business + also given texture + an eco-friendly look. Process: Create initial pen sketch, scan, colour, consult with the client, make changes, supply final files to printer. Please click on the image to view...
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Products Catalogue (Image Vault)
Layout and create catalogue sections to be placed in a 3 hole punch binder. The sections included; art blocks, canvas prints, cubes, photography etc. Process Create initial template layout, consult with client, make changes, set-up pages with supplied text and photographs and supply final files to...
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Decal Catalogue (Image Vault)
Layout and create two Wall Decal catalogues in 2008. The design was kept clean + on-brand. Process: Create initial template layout, consult with client, make changes, set-up pages with supplied text and photographs and supply final files to...
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Decal Packaging (Image Vault)
Create graphic artwork for use on a supplied triangle shape box. Design incorporates the logo, photograph of product, graphic elements used on catalogue. Process: Create initial layout, consult with client, make changes, set-up flat template with cut-lines and supply final files to...
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Coaster Packaging Design (KiwiStuff)
The brief was simple; Packaging must show more of the product + be strong for consumer ‘handling’. The die-cut was designed to fold ‘onto itself’ to increase strength + minimise glue usage + was given a matte laminate to increase strength. Target market: New Zealand Tourists – design incorporated a stylised fern graphic + colours kept...
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Boot Box (Swanndri NZ)
Create graphic artwork for use on a leather boot box. Design incorporates the logo, corporate colours, brand check, space for labeling. Process: Create initial layout + paper choices, consult with client, make changes, set-up flat template with cut-lines and supply final files to...
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Sock Wrap (Swanndri NZ)
Create graphic artwork for use on a sock wrap (for 3 socks). Design incorporates the logo, corporate colours, brand check, space for labeling. Process: Create initial layout + size and dimensions. Ensure the wrap will fit different sock sizes. Consult with client, make changes, set-up flat template with cut-lines and supply final files to...
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Product Label (Beginnings)
Create graphic artwork for use on a printed label. Design incorporates the logo, brand elements, product information. Process: Create initial layout + label sticker choice, consult, make changes, set-up files to fit template and print to in-house printer to save...
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Hang Tags (Nordica Apparel)
Create graphic artwork for use on garment hang tags. Design incorporates corporate colours, garment info, space for barcode. Process: Create initial layout + paper choices, consult with client, make changes, set-up files with spec’s and supply files to printer. Please click on the image to view more...
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Hang Tags (540s)
Create graphic artwork for use on garment hang tags. Design incorporates the photograph used on a satin label, corporate colours, garment info, space for barcode. Process: Create initial layout + paper choices, consult with client, make changes, get quotes and supply final files to printer, review proof...
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