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category: FEATURED
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designjane ltd. is a Christchurch, New Zealand based freelance graphic design and illustration studio.
Focusing on excellent customer service, mind blowing design and enjoying projects along the way.
Most of Jane’s work is in ‘Outdoor’ and ‘Product’ based industries.
Please browse through the portfolio…

p19_dj

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Magazine Advertisements (Groovstar)

category: FEATURED | PRINT
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These 2 full page magazine adverts were designed for NZSB & NZ Skier Magazines to promote the 2010 range. The designs needed to be targeted towards the Groovstar brand / target market + incorporate this season’s ’season of colour’ message + work with other marketing material.

Process; Create initial layout (to work with magazine specs), consult with the client, make tweaks,set-up final artwork with specifications supply to client / magazine.

Groovstar Magazine Adverts

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Poster Design (Groovstar)

category: FEATURED | PRINT
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This large poster design was set up for a NZ retail store to promote the 2010 range. The design needed to be targeted towards the Groovstar brand / target market + incorporate this season’s ’season of colour’ message.

Process; Create initial layout, consult with the client, make tweaks, source print quotes, set-up final artwork with specifications to printer & arrange delivery to the retail store.

Groovstar Large Retail Poster

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Summer Catalogue 2010 / 2011 (Swanndri NZ)

category: FEATURED | PRINT
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Layout and create the summer catalogue in 2010. The design was kept simple, on-brand / incorporates graphic elements that help to promote the classic message behind the Swanndri brand.
Process: Create initial template layout + paper choices, consult with the client, make changes, set-up pages with supplied text and photographs, get quotes and supply final files to printer, review proof quality.

Click on the image to view larger.

Swanndri Summer Catalogue

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Angus Beef Sticker (Raeward Fresh)

category: FEATURED | PRINT
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Create a sticker label design for a new Angus Beef range. This design was targeted to work with the higher price point product &  promote the look of quality. This design also had to work with existing packaging. The design was kept ‘clean’, ‘local’ and ‘on-brand’.

Process: Create initial design + shape choices, consult with the client, make changes, set-up final file for printer. Also source printer / get quotes and supply final files to printer. Please click on the image to view larger.

Angus Beef Sticker

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Smoke Pattern (Groovstar)

category: FEATURED | PATTERN DESIGN
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This pattern was created in 2009 for the 2010 range. The design needed to incorporate a smoke photograph and needed to be set-up as an ‘all over’ repeat for fabric + work for the Groovstar range / target market.

Process; Tweak original smoke photograph in photoshop, consult with client, make changes / colour options, set-up final artwork with specifications and PMS colours for the factory. Click here to view more: http://www.behance.net/Gallery/Smoke-Action/388697

Smoke Pattern

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Smoke T’Shirt (Groovstar)

category: CLOTHING DETAILS | FEATURED
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This design was created in 2009 for the 2010 range. The design needed to be targeted towards the Groovstar brand / target market + incorporate the smoke photograph we had used on an all over repeat + poster graphics.
Process; Create initial idea, consult with the client, tweak original smoke photograph in photoshop and manipulate to incorporate ‘G’ icon, make changes, set-up final artwork with specifications and PMS colours for the printer. Click here to view more: http://www.behance.net/Gallery/Smoke-Action/388697

Smoke T'shirt

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Coaster Design (KiwiStuff)

category: FEATURED | ILLUSTRATION
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Packaging + several coasters were designed for a new range of clear glass (shown) + paua glass coasters for a New Zealand based company. The target market was tourists in New Zealand, so the designs were kept simple, ‘organic’ and ‘earthy’. Also see ‘PRINT’ section for packaging info.

Application: Glass Coasters. Process: Create initial sketches, consult with the client, set-up graphic files to specific measurements, make changes, set-up final artwork for the factory, review samples. Please click on the image to view detail, or click here to see more images/info: http://www.behance.net/Gallery/Coaster–Packaging-Design/349372

Glass Coaster Design

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Wall Decals 1(Image Vault)

category: FEATURED | ILLUSTRATION | MISCELLANEOUS
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Design graphics for a range of contemporary wall decals. Many different designs created.
Application: Vinyl wall decals (stickers)
Process: Create initial sketches, consult with the client, make changes, set-up final artwork ready with cut-lines for the printer.

Please click on the image to view a decal photograph.

Wall Decals

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Wedding Invitation + Response Cards

category: FEATURED | ILLUSTRATION | PRINT
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Layout and create graphics for a unique wedding invitation + response cards.
The design incorporates the groom’s family bee keeping business + also given texture + an eco-friendly look.
Process: Create initial pen sketch, scan, colour, consult with the client, make changes, supply final files to printer.

Please click on the image to view detail.

Wedding Invitations

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Women’s Freeride – Pulls + Trims (Nordica Apparel)

category: CLOTHING DETAILS | FEATURED
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Trim graphics were designed for the women’s ski / ride outerwear line for 2008/9.
Process; Create initial sketches / graphics, consult with the client, make changes, set-up final artwork with specifications supplier. Review sample quality.

Nordica Womens Freeride Trims

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Character Design / T’Shirt Graphics

category: FEATURED | ILLUSTRATION
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These designs were created in 2009. Most are hand sketched, scanned then tweaked in illustator to create ‘print ready’ artwork.
General Process; Create initial sketches, consult with the client, make changes, set-up final artwork with specifications and PMS colours for the printer. Review sample quality.

Characters

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Line Drawings1 (Groovstar)

category: FEATURED | ILLUSTRATION
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Create garment sketches in a semi-realistic style. Set-up in layers and fill with colour / patterns.
Process: Create initial sketches, consult with the client, make changes, set-up final artwork, supply files to client.

i14_gs

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Women’s Freeride (Nordica Apparel)

category: FEATURED | PATTERN DESIGN
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Created for the women’s ski outerwear line for 2008. Graphic elements were also taken from the design and used in trims. See Clothing Trim section for examples.
Application: Fabric, print, clothing trims

P4

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Cube 3D

category: FEATURED | PATTERN DESIGN
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Personal design project, created by Jane Russo.
Application use: Fabric, print, web, etc.

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Boot Box (Swanndri NZ)

category: FEATURED | PRINT
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Create graphic artwork for use on a leather boot box.
Design incorporates the logo, corporate colours, brand check, space for labeling.
Process: Create initial layout + paper choices, consult with client, make changes, set-up flat template with cut-lines and supply final files to printer.

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Hang Tags (540s)

category: FEATURED | PRINT
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Create graphic artwork for use on garment hang tags. Design incorporates the photograph used on a satin label, corporate colours, garment info, space for barcode.
Process: Create initial layout + paper choices, consult with client, make changes, get quotes and supply final files to printer, review proof quality.

p8_540s_a

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Full website design (Evolution Advisors)

category: FEATURED | WEBSITE DESIGN
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Process; Original template design from scratch, layout all information / images, consult with client, make changes, finalise, upload site through client chosen web-host.
Link: www.evolutionadvisorsllc.com

w1_ev

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Web-site Elements (Clarktoys.com)

category: FEATURED | WEBSITE DESIGN
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Create banner, and icons for an existing website + create christmas themed banner. These were created to specific size requirements and to incorporate branding.
Link: www.clarktoys.com

Web-site elements

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Thanks for stopping by...

Really appreciate your time and are grateful for any feedback.
Feel free to browse through the portfolio and let us know what you reckon!

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