Welcome!
category: FEATURED
tags: Welcome
designjane ltd. is a Christchurch, New Zealand based freelance graphic design and illustration studio.
Focusing on excellent customer service, mind blowing design and enjoying projects along the way.
Most of Jane’s work is in ‘Outdoor’ and ‘Product’ based industries.
Please browse through the portfolio…
Magazine Advertisements (Groovstar)
category: FEATURED | PRINT
tags: Clothing,Graphics,ILLUSTRATION,Photo Manipulation,PRINT
These 2 full page magazine adverts were designed for NZSB & NZ Skier Magazines to promote the 2010 range. The designs needed to be targeted towards the Groovstar brand / target market + incorporate this season’s ’season of colour’ message + work with other marketing material.
Process; Create initial layout (to work with magazine specs), consult with the client, make tweaks,set-up final artwork with specifications supply to client / magazine.
Poster Design (Groovstar)
category: FEATURED | PRINT
tags: Branding,Clothing,Paper,Photoshop,PRINT
This large poster design was set up for a NZ retail store to promote the 2010 range. The design needed to be targeted towards the Groovstar brand / target market + incorporate this season’s ’season of colour’ message.
Process; Create initial layout, consult with the client, make tweaks, source print quotes, set-up final artwork with specifications to printer & arrange delivery to the retail store.
Summer Catalogue 2010 / 2011 (Swanndri NZ)
category: FEATURED | PRINT
tags: Branding,Catalogue,Colour,Design,PRINT
Layout and create the summer catalogue in 2010. The design was kept simple, on-brand / incorporates graphic elements that help to promote the classic message behind the Swanndri brand.
Process: Create initial template layout + paper choices, consult with the client, make changes, set-up pages with supplied text and photographs, get quotes and supply final files to printer, review proof quality.
Click on the image to view larger.
Angus Beef Sticker (Raeward Fresh)
category: FEATURED | PRINT
tags: Branding,Design,ILLUSTRATION,PRINT,Sticker
Create a sticker label design for a new Angus Beef range. This design was targeted to work with the higher price point product & promote the look of quality. This design also had to work with existing packaging. The design was kept ‘clean’, ‘local’ and ‘on-brand’.
Process: Create initial design + shape choices, consult with the client, make changes, set-up final file for printer. Also source printer / get quotes and supply final files to printer. Please click on the image to view larger.
Smoke Pattern (Groovstar)
category: FEATURED | PATTERN DESIGN
tags: Pattern,Photo Manipulation,Photoshop,Repeat,Smoke Project
This pattern was created in 2009 for the 2010 range. The design needed to incorporate a smoke photograph and needed to be set-up as an ‘all over’ repeat for fabric + work for the Groovstar range / target market.
Process; Tweak original smoke photograph in photoshop, consult with client, make changes / colour options, set-up final artwork with specifications and PMS colours for the factory. Click here to view more: http://www.behance.net/Gallery/Smoke-Action/388697
Smoke T’Shirt (Groovstar)
category: CLOTHING DETAILS | FEATURED
tags: Clothing,Photo Manipulation,Photoshop,Screen Print,Smoke Project
This design was created in 2009 for the 2010 range. The design needed to be targeted towards the Groovstar brand / target market + incorporate the smoke photograph we had used on an all over repeat + poster graphics.
Process; Create initial idea, consult with the client, tweak original smoke photograph in photoshop and manipulate to incorporate ‘G’ icon, make changes, set-up final artwork with specifications and PMS colours for the printer. Click here to view more: http://www.behance.net/Gallery/Smoke-Action/388697
Coaster Design (KiwiStuff)
category: FEATURED | ILLUSTRATION
tags: Glass,Graphics,ILLUSTRATION,PRINT
Packaging + several coasters were designed for a new range of clear glass (shown) + paua glass coasters for a New Zealand based company. The target market was tourists in New Zealand, so the designs were kept simple, ‘organic’ and ‘earthy’. Also see ‘PRINT’ section for packaging info.
Application: Glass Coasters. Process: Create initial sketches, consult with the client, set-up graphic files to specific measurements, make changes, set-up final artwork for the factory, review samples. Please click on the image to view detail, or click here to see more images/info: http://www.behance.net/Gallery/Coaster–Packaging-Design/349372
Wall Decals 1(Image Vault)
category: FEATURED | ILLUSTRATION | MISCELLANEOUS
tags: Graphics,ILLUSTRATION,Sticker,vinyl
Design graphics for a range of contemporary wall decals. Many different designs created.
Application: Vinyl wall decals (stickers)
Process: Create initial sketches, consult with the client, make changes, set-up final artwork ready with cut-lines for the printer.
Please click on the image to view a decal photograph.
Wedding Invitation + Response Cards
category: FEATURED | ILLUSTRATION | PRINT
tags: Design,Eco,Graphics,ILLUSTRATION,Paper,Pen Sketch,PRINT
Layout and create graphics for a unique wedding invitation + response cards.
The design incorporates the groom’s family bee keeping business + also given texture + an eco-friendly look.
Process: Create initial pen sketch, scan, colour, consult with the client, make changes, supply final files to printer.
Please click on the image to view detail.
Women’s Freeride – Pulls + Trims (Nordica Apparel)
category: CLOTHING DETAILS | FEATURED
tags: Clothing,Graphics,Trims,Zipper Pulls
Trim graphics were designed for the women’s ski / ride outerwear line for 2008/9.
Process; Create initial sketches / graphics, consult with the client, make changes, set-up final artwork with specifications supplier. Review sample quality.
Character Design / T’Shirt Graphics
category: FEATURED | ILLUSTRATION
tags: Clothing,Design,Fabric,Graphics,Screen Print
These designs were created in 2009. Most are hand sketched, scanned then tweaked in illustator to create ‘print ready’ artwork.
General Process; Create initial sketches, consult with the client, make changes, set-up final artwork with specifications and PMS colours for the printer. Review sample quality.
Line Drawings1 (Groovstar)
category: FEATURED | ILLUSTRATION
tags: Clothing,Fabric,Garment,ILLUSTRATION,Line Drawing
Create garment sketches in a semi-realistic style. Set-up in layers and fill with colour / patterns.
Process: Create initial sketches, consult with the client, make changes, set-up final artwork, supply files to client.
Women’s Freeride (Nordica Apparel)
category: FEATURED | PATTERN DESIGN
tags: Clothing,Design,Fabric,Pattern,Repeat
Created for the women’s ski outerwear line for 2008. Graphic elements were also taken from the design and used in trims. See Clothing Trim section for examples.
Application: Fabric, print, clothing trims
Cube 3D
category: FEATURED | PATTERN DESIGN
tags: 3D,Design,ILLUSTRATION,Pattern,Repeat
Personal design project, created by Jane Russo.
Application use: Fabric, print, web, etc.
Boot Box (Swanndri NZ)
category: FEATURED | PRINT
tags: Cut-lines,Design,Layout,Packaging,PRINT
Create graphic artwork for use on a leather boot box.
Design incorporates the logo, corporate colours, brand check, space for labeling.
Process: Create initial layout + paper choices, consult with client, make changes, set-up flat template with cut-lines and supply final files to printer.
Hang Tags (540s)
category: FEATURED | PRINT
tags: Clothing,Design,Hang Tag,PRINT,Swing Ticket
Create graphic artwork for use on garment hang tags. Design incorporates the photograph used on a satin label, corporate colours, garment info, space for barcode.
Process: Create initial layout + paper choices, consult with client, make changes, get quotes and supply final files to printer, review proof quality.
Full website design (Evolution Advisors)
category: FEATURED | WEBSITE DESIGN
tags: Design,Flash,HTML,Layout,Web
Process; Original template design from scratch, layout all information / images, consult with client, make changes, finalise, upload site through client chosen web-host.
Link: www.evolutionadvisorsllc.com
Web-site Elements (Clarktoys.com)
category: FEATURED | WEBSITE DESIGN
tags: Banner,Design,HTML,Icons,Sports,Web
Create banner, and icons for an existing website + create christmas themed banner. These were created to specific size requirements and to incorporate branding.
Link: www.clarktoys.com
