Welcome!
Welcome to designjane! This is the digital home for Jane Russo – New Zealand based freelance Illustrator / Graphic Designer. The majority of projects are produced for the ‘Outdoor’ and ‘Product’ based industries. With the main focus being on excellent customer service, mind blowing design and enjoying projects along the way. Please have a look through...
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Raw Guide – Overhawl
K9 Natural is an amazing NZ pet food company that needed a little help cleaning up their old guide to ‘Feeding Raw’. dj took the old file and re-vamped it to ensure the style / ‘look’ now works very well with current branding (colours, fonts, logos etc) + is easier to navigate and read. This was also...
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Transportation Illustrations
dj was hired by MediaSuite in 2011 to create a series of character illustrations + a scenery backdrop. These needed to be created in the same style to all work well together or be used separately. The style needed to be fun, quirky, friendly. These were to be used on a website to promote awareness of transportation...
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E-mail Blast
dj was hired in 2011 to create graphics for the frankley.com website + for this project we needed to create a simple Mail Chimp e-mail campaign for January Email blast. There were also 2 templates created as a ‘Come Back’ to promote users to return if they leave the website. The graphics needed to be simple,...
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Packaging Wrap (Ground Effect)
Ground Effect is an awesome mail order clothing company. You order your sweet styles through www.groundeffect.co.nz, then your product is sent to you. When the product is sent it’s packaged in courier bags. We needed to create a branded wrap for each purchase. With the goal of the wrap being brand promotion / company message /...
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‘Icon’ & ‘Slush Fund’ T’shirts
New designs were created for Ground Effect, to enhance their line of Intercool fabric T’shirts. ‘Icon’ design: Created to promote the ‘brand’. The wee icons are visual references of what Ground Effect is all about. ‘Slush Fund’ design: Promotes the ’slush fund’ – all about track re-building, enhancement, hard work and a bit of that ‘can-do’ attitude thrown in. http://www.groundeffect.co.nz/underground/slush/?id=1&c=Slush The...
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Groovstar 2011 (Hang Tags // Posters // Adverts)
Marketing materials needed to be created for groovstar for 2011. As a whole marketing campaign it’s really important that there is a strong consistent theme. designjane created the catalogue in late 2010 using ripped paper elements and simple solid colours as a theme (click to see catalogue: http://www.designjane.com/wordpress/?p=2428). To keep the concept / theme going,...
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Milk + Grass Illustration
Illustrations for advert & poster layout needed to be created for a short run promotion for Coupland’s Bakeries. The promotion was ‘Mega Milk Deal’. Time was limited, and the pressure was on… But by creating the digital illustration style for the artwork no photography was needed. Grass and other elements (sign + sky / clouds...
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Meat Label Range 2010 // 2011
A new range of meat stickers was created for a variety of meat types and sizes in 2010. The stickers needed to work with small medium and large existing meat trays & be able to be used in refrigerator and in freezer. They also needed to incorporate new branding, a main meat type + cooking types. We...
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Logo + Stationary
The brief was to design a fresh new logo + business card and letterhead. The design needed to be focused towards a younger/more forward thinking demographic than your traditional accountants promotion! The design needed to be personal, yet professional. Colours were chosen to keep the look fresh yet trust-worthy. The logo needed to be created to...
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Hand Sketch Logo + Cake Packaging
Graphics, colours, branding + layout created & used in this packaging design created by designjane ltd. The print process was taken into consideration and the design was kept simple to work with this. Initial hand sketches were created to work with the chosen style. Brand based colours /fonts were chosen to enhance the product and look great...
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Charging Bull Illustration & Print Advert Layout
A bull graphic was created as an adaption from the current logo. This needed to be used for advertising/promotion (and has been used in print adverts, newsletter / print material). The bull graphic needed to be relevant to current branding but be fresh & powerful. Process: Create hand sketched options, scan and create graphic artwork. Consult...
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EuroGrain (Icons / Packaging / Promotional Material)
Graphic elements created to be used for launching a new line of Coupland’s Bakeries bread. These elements were used to create packaging layout + create promotional material for marketing the new product. The style needed to be contemporary and be different from other branded bread. This needed to be promoted as a ‘modern’/fresh product. The graphic...
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Landrover Drawing
This drawing was originally created to be potentially used in a logo. The style shown at the top of the drawing is more contrasty and ’stronger’ to draw your eye into the sketch, where as the simple line style shown near the wheels /at the base of the sketch is used to show detail but...
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Wall Decals (Image Vault)
Graphic silhouettes were designed for a range of contemporary wall decals. Many different designs created (just a few are shown here). Also see: http://www.designjane.com/wordpress/?p=255 & http://www.imagevault.co.nz Application: Vinyl wall decals (stickers) Process: Create initial sketches, consult with the client, make changes, set-up final artwork ready with cut-lines for the...
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Women’s Freeride (Nordica Apparel)
Created for the women’s ski outerwear line for 2008. Graphic elements were also taken from the design and used in trims. Click image to see examples. Application: Fabric, print, clothing trims For more please click here:...
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